There is a total of two "We Are Monster High" music videos in existence. The first, released on June 6, 2013, contained simple animation a separate portion announcing a video dance contest for a chance to be featured in a second "We Are Monster High" music video, which was released
The intro "We Are Monster High" music video was released to the Monster High YouTube channel on June 6, 2013. A behind-the-scenes short about the singer heard in the music video, Madison Beer, followed on July 2, 2013. The music video consists of two segments, one split in two by the other. The first segment is of Catty Noir, debuting in her CGI form and announcing the release of the new Monster High theme song: "We Are Monster High" by Madison Beer. After that, the song plays. Its accompanying visuals are the song's lyrics presented in a lively environment. Once the song is over, the screen returns to Catty, who notes that another music video is in the planning and that Monster High fans have a chance to star in it, though details are yet to come.
As the Freaky Fab 13 updates of June and September, Mattel hosted a video dance contest with which people could earn a spot in a second, fan-centric "We Are Monster High Madison Beer" music video. The contest was international, with one winner chosen from the following countries: Mexico, Italy, France, United States of America (two winners), Spain, Poland, Canada, Australia, United Kingdom, Brazil, Greece, and Portugal.
The timeline up to the release of the fan "We Are Monster High Madison Beer" music video is as follows:
- June 6, 2013 saw the premiere of the intro "We Are Monster High Madison Beer" music video which made mention of the contest.
- June 13, 2013 saw the release of the video dance contest rules as well as the choreography tutorial for the moves to be used in the entries. This tutorial was released on YouTube on the 17th and even later as a three-parter of the tutorial was also released.
- July 21, 2013 was the final date at which entries could be submitted.
- September 13, 2013 saw the premiere fan "We Are Monster High Madison Beer" music video.