Press Coverage
- May 31, 2010 - LA Business Journal - in-house design, speculation about future, investments, trends
- June 3, 2010 - The Wall Street Journal - early speculation about the brand, difficulties and strategies
- August 19, 2010 - Seattle Times - origin of the brand, quotes by Tim Kilpin, expert analysis and speculation
- October 15, 2010 - BusinessWeek - CEO Bob Eckert on investors call discussing sales
- October 15, 2010 - Southern California Public Radio - Mattel income increased by doll sales
- November 23, 2010 - USA Today - career of CEO Bob Eckert, discussion of consumer mindset and company evolution
- December 6, 2010 - AdAge - discussion of franchise, financial strategy
- January 19, 2011 - The Wall Street Journal - preview of new toys for 2011, Toy Story 3, Hot Wheels, Barbie, quarterly earnings
- February 2, 2011 - BusinessWeek - Fourth quarter earnings report
- February 2, 2011 - Canadian Press - high sales records, mention of musical
- February 8, 2011 - Vator.tv - announcement of Stardoll collaboration
- February 8, 2011 - ToyXplosion - announcement of Skullette door sensor alarm
- March 31, 2011 - ABC News - discussing CEO compensation
- April 1, 2001 - OC Register - Book author Lisi Harrison discussing how she was approached to write the book series and her motivations
- April 14, 2011 - Laguna Beach Coastline Pilot - Lisi Harrison discusses writing the books and her youth
- April 15, 2011 - BusinessWeek - COO Bryan Stockton talks about the 2011 franchise