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* [[November 14, 2012 - Bloomberg L.P.]] - Financial analysis of the strength of the ''Monster High'' brand. |
* [[November 14, 2012 - Bloomberg L.P.]] - Financial analysis of the strength of the ''Monster High'' brand. |
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| − | * [[May 1, 2013 - ToyNews]] - |
+ | * [[May 1, 2013 - ToyNews]] - Media analysis of the strength of the ''Monster High'' brand. |
* [[February 26, 2013 - CPSC recalls]] - Report on the first recall a ''Monster High'' product ever got. |
* [[February 26, 2013 - CPSC recalls]] - Report on the first recall a ''Monster High'' product ever got. |
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[[Category:Mattel]] |
[[Category:Mattel]] |
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Revision as of 20:57, 26 June 2013
The press coverage archive page is a hub for users to find articles, interviews, and news about Monster High.
Mattel press
- May 13, 2010 - Mattel 2010 Analyst Meeting - First Mattel Analyst Meeting that mentions Monster High.
- Monster High press release - The Monster High press release text.
- Early 2011 - Franchise interview - Multi-interview about the development and plans for Monster High.
- November 13, 2012 - Mattel Analyst Meeting - Monster High is going strong. First Mattel Analyst Meeting that mentions Ever After High.
Other
- March 18, 2010 - Publishers Weekly - Announcement of the Monster High book series.
- May 31, 2010 - LA Business Journal - in-house design, speculation about future, investments, trends
- June 3, 2010 - The Wall Street Journal - early speculation about the brand, difficulties and strategies
- August 19, 2010 - Seattle Times - origin of the brand, quotes by Tim Kilpin, expert analysis and speculation
- October 15, 2010 - BusinessWeek - CEO Bob Eckert on investors call discussing sales
- October 15, 2010 - Southern California Public Radio - Mattel income increased by doll sales
- November 23, 2010 - USA Today - career of CEO Bob Eckert, discussion of consumer mindset and company evolution
- December 6, 2010 - AdAge - discussion of franchise, financial strategy
- January 6, 2011 - TradingMarkets.com - Announcement of Sakar and Mattel partnering up.
- January 19, 2011 - The Wall Street Journal - preview of new toys for 2011, Toy Story 3, Hot Wheels, Barbie, quarterly earnings
- February 2, 2011 - BusinessWeek - Fourth quarter earnings report
- February 2, 2011 - Canadian Press - High sales records, mention of musical
- February 8, 2011 - Vator.tv - announcement of Stardoll collaboration
- February 8, 2011 - ToyXplosion - announcement of Skullette door sensor alarm
- March 31, 2011 - ABC News - discussing CEO compensation
- April 1, 2011 - OC Register - Book author Lisi Harrison discussing how she was approached to write the book series and her motivations
- April 14, 2011 - Laguna Beach Coastline Pilot - Lisi Harrison discusses writing the books and her youth
- April 15, 2011 - BusinessWeek - COO Bryan Stockton talks about the 2011 franchise
- May 18, 2011 - BusinessWire - partnership with the Kind Campaign
- June 14, 2011 - The Street - discussing licensing
- June 28, 2012 - Publishers Weekly - Announcement of the Ghoulfriends book series.
- November 14, 2012 - Bloomberg L.P. - Financial analysis of the strength of the Monster High brand.
- May 1, 2013 - ToyNews - Media analysis of the strength of the Monster High brand.
- February 26, 2013 - CPSC recalls - Report on the first recall a Monster High product ever got.