The Gloom Beach doll line is both the first Spring Break and the first beachwear line of Monster High. It consists of six dolls, of which one a store-exclusive. Frankie Stein, Cleo de Nile, Jackson Jekyll, Clawdeen Wolf, and Draculaura were released first in Late November, 2010. In Late July, 2011, a 5-pack was released exclusive to Target, which contained all Gloom Beach dolls except for Jackson Jekyll but with Ghoulia Yelps.
All Gloom Beach accessories were exclusive to the line upon its release, but a few have been reused by other lines.
The five single-pack dolls all come with a quote printed on the back of the box and come with a Gloom Beach messages in the form of a postcard sent to friends at home or at other vacation spots. The 5-pack has two quotes printed on the back of the box that belong to Draculaura and Clawdeen. It also has two Gloom Beach messages printed on the back - one the card Frankie sent to Ghoulia and one an iCoffin message Cleo sent to Ghoulia.
Several webisodes in Volume 2, from "Screech to the Beach" to "Road to Monster Mashionals", featured the ghouls in their Gloom Beach outfits, though never wearing their Gloom Beach haircuts, as well as took place on Gloom Beach itself. The webisode "Zom-Beach Party" promotes the 5-pack.
|Jackson Jekyll||Clawdeen Wolf||Cleo de Nile||Draculaura|
|Frankie Stein||Clawdeen Wolf, Frankie Stein, Jackson Jekyll, Draculaura, and Cleo de Nile||Cleo de Nile, Clawdeen Wolf, Ghoulia Yelps, Draculaura, and Frankie Stein||Cleo de Nile, Draculaura, Ghoulia Yelps, Clawdeen Wolf, and Frankie Stein|