The Ghouls Rule doll line features five characters dressed to pay tribute to their monster heritage and celebrate Halloween. The characters of the line are: Frankie Stein, Cleo de Nile, Draculaura, Clawdeen Wolf, and Abbey Bominable. The first four dolls were released in Late June, 2012. Abbey is a Walmart exclusive and was released in Mid August, 2012.


Ghouls Rule was trademarked on February 23, 2012.

Assortment relations

Ghouls Rule is a party-themed line, succeeding Dawn of the Dance, Sweet 1600, and Dot Dead Gorgeous.

Doll logs



Ghouls Rule was featured in the TV special "Ghouls Rule", though the outfits' appearances were almost limited to the final scene.


  • Despite that the stockphotography shows the dolls as having each an own color brush and doll stand, all of them were sold with black brushes and doll stands.
  • Even though Abbey was an exclusive to Walmart, she has been spotted in Big W.


Doll stockphotography - Ghouls Rule Cleo Doll stockphotography - Ghouls Rule Frankie Doll stockphotography - Ghouls Rule Draculaura Doll stockphotography - Ghouls Rule Clawdeen
Cleo de Nile Frankie Stein Draculaura Clawdeen Wolf
Doll stockphotography - Ghouls Rule Abbey
Abbey Bominable
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