In 2012, Mattel made the marketing of the Monster High assortments a tad more professional in that the four big lines of 2012 all were attached to a well-hyped TV special. The 2011-introduced system of producing USAmerican store-exclusive dolls continued and even expanded, adding Costco, JCPenney, Kmart, and Kohl's to the list. On the downside, 2012 was the last year to contain fashion pack releases. Notably, 2012 saw a boost in new faces compared to what 2011 had added, of which Operetta was marketed most.
In total, 2012 saw releases in twenty different lines, of which fourteen new, for a total of 89 items. There were twelve new characters introduced and twenty store-exclusive items released.
Signature dolls[]
Campus Stroll[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 'Campus Stroll' ('Signature') |
Early November Mid January Late February Early March |
Nefera de Nile Operetta Purrsephone Meowlody Clawdeen Wolf Howleen Wolf |
Purrsephone and Meowlody were only available in a 2-pack exclusive to Toys"R"Us. Clawdeen and Howleen were only available in a 2-pack exclusive to Target. |
Between Classes[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
'Between Classes' ('Signature') |
Late March Early July |
Jackson Jekyll Rochelle Goyle Robecca Steam Venus McFlytrap |
None |
Lone Signature dolls[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
Lone Signature dolls ('Signature') |
Mid June >> | C.A. Cupid | Cupid was re-released with minimal changes from Sweet 1600 from 2011. |
Picture Day[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Picture Day ('Signature') |
Early November Mid April |
Cleo de Nile Spectra Vondergeist Draculaura Abbey Bominable |
None |
San Diego Comic-Con International dolls[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 San Diego Comic-Con International dolls |
<< July 12-15 >> | Scarah Screams Hoodude Voodoo |
Scarah and Hoodude were only available as a 2-pack exclusive to San Diego Comic-Con International. |
Deluxe dolls[]
Dot Dead Gorgeous[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Dot Dead Gorgeous |
Mid June Early August |
Lagoona Blue Operetta Spectra Vondergeist Ghoulia Yelps Abbey Bominable Draculaura |
Ghoulia, Abbey, and Draculaura were only available as a 3-pack exclusive to Walmart. |
Ghouls Rule[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Ghouls Rule |
Late June Mid August |
Frankie Stein Cleo de Nile Clawdeen Wolf Draculaura Abbey Bominable |
Abbey was exclusive to Walmart. |
I Heart Fashion[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 I Heart Fashion |
Late June Late July Mid August Early October |
Frankie Stein Abbey Bominable |
Both dolls were exclusive to Toys"R"Us. |
Scarily Ever After[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Scarily Ever After |
Mid July | Frankie Stein (Threadarella) Draculaura (Snow Bite) Clawdeen Wolf (Little Dead Riding Wolf) |
All three dolls were exclusive to Target. All three dolls were re-released in 2014 with minor changes now exclusive to Toys"R"Us. |
Scaris: City of Frights[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Scaris: City of Frights |
Mid November Late November Late January Early March |
Rochelle Goyle Clawdeen Wolf Jinafire Long Skelita Calaveras Frankie Stein Deuce Gorgon Abbey Bombinable Draculaura Ghoulia Yelps Convertible Café cart |
None |
Ghoul's Alive![]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Ghoul's Alive! |
Late November Late February 2014 |
Spectra Vondergeist Clawdeen Wolf Frankie Stein |
None |
Budget dolls[]
Skull Shores[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Skull Shores |
Late October Mid January Mid March Mid July |
Draculaura Frankie Stein (greyscale) Frankie Stein (color) Cleo de Nile Clawdeen Wolf Ghoulia Yelps Draculaura |
Frankie is a Friday the 13th doll. Ghoulia was re-released from 2011. Draculaura had two releases in 2012: one as a single doll and one as part of a 5-pack. Ghoulia, Cleo, Clawdeen, Frankie (color), and Draculaura were available only as a 5-pack. |
Skultimate Roller Maze[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Skultimate Roller Maze |
Early June Early July Late December |
Frankie Stein Ghoulia Yelps Lagoona Blue Operetta Abbey Bominable Clawdeen Wolf. |
Ghoulia and Abbey had two releases in 2012: one as a single doll and one as part of a 2-pack exclusive to Kmart. |
Dead Tired[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Dead Tired |
Early June Mid June Early September |
Clawdeen Wolf Abbey Bominable Draculaura |
None |
Killer Style II[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
'Killer Style II' |
Early August | Clawdeen Wolf Operetta |
Both dolls were exclusive to Kohl's. |
Dance Class[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Dance Class |
Late October Late July |
Howleen Wolf Robecca Steam Operetta Lagoona Blue |
Robecca, Operetta, and Lagoona were re-released in 2013 as part of a 5-pack. |
Fashion packs[]
Maul Session[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
'Maul Session' |
Early January Late April |
Spectra Vondergeist Cleo de Nile Toralei Stripe Frankie Stein Abbey Bominable Operetta Clawdeen Wolf Lagoona Blue |
None |
To Howl For[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
'To Howl For' |
Mid December | Lagoona Blue Draculaura Spectra Vondergeist Abbey Bominable |
None |
My Wardrobe and I[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
'My Wardrobe and I' |
Mid December | Frankie Stein Ghoulia Yelps Robecca Steam Operetta |
None |
Playsets[]
Powder Room[]The Powder Room for Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll. Scooter[]The Scooter for Ghoulia Yelps is an assortment-less playset and the third Monster High vehicle that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll. Coffin Bean[]The Coffin Bean featuring Clawdeen Wolf and Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late September. The Late April version comes with one doll and the Late September version, which is exclusive to Costco, comes with two dolls. High School[]The High School is an assortment-less playset that was released in Mid June. It comes without dolls. Roadster[]The Roadster for Draculaura is an assortment-less playset that was released in Mid September. It comes with a doll and is exclusive to JCPenney. Vanity[]The Vanity for Frankie Stein is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2010 line-up of the 'Basic' series. Bed[]The Bed for Abbey Bominable is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2012 line-up of the Dead Tired series. Convertible[]The Convertible is a Scaris: City of Frights playset and the fourth Monster High vehicle that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series. Café cart[]The Café cart is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series. |