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 Main - 2010 - 2011 - 2012 - 2013 - 2014 - 2015 - 2016 - 2017 - 2020 

Doll stockphotography - Basic Frankie.jpg

The first Monster High dolls appeared on shelves in July of 2010 and, due to a marketing schedule that was started in May, were an instant hit. Frankie Stein is the big constant among the 2010 releases, followed by Clawdeen Wolf and Draculaura, which is not surprising considering they are the franchise's main trio.

In total, 2010 saw releases in six different lines, of which six new, for a total of 23 items. There were nine new characters introduced and no exclusive items released.

Signature dolls

Basic

Line Release date(s) Item(s) Note(s)
Logo - Monster High.jpg
'Basic'
('Signature')
Early July
Mid October
Frankie Stein
Clawdeen Wolf
Draculaura
Lagoona Blue
Cleo de Nile
Deuce Gorgon
Ghoulia Yelps
Holt Hyde
Cleo and Deuce were only available in a 2-pack.

San Diego Comic-Con International dolls

Line Release date(s) Item(s) Note(s)
Logo - SDCCI.jpg
San Diego Comic-Con International dolls
July 22-25 >> Frankie Stein Frankie was exclusive to San Diego Comic-Con International.

Deluxe dolls

Dawn of the Dance

Line Release date(s) Item(s) Note(s)
Assortment logo - Dawn of the Dance.jpg
Dawn of the Dance
Late August
Late June
Late July
Frankie Stein
Clawdeen Wolf
Cleo de Nile
All three dolls were re-released in 2011; Cleo solo and Frankie and Clawdeen as part of a 3-pack.
Frankie was one again re-released in 2014 as a Black Friday budget doll with minor changes.

Budget dolls

Gloom Beach

Line Release date(s) Item(s) Note(s)
Gloom Beach Icon.jpg
Gloom Beach
Late November
Late July
Frankie Stein
Clawdeen Wolf
Jackson Jekyll
Cleo de Nile
Draculaura
All four female dolls were re-released in 2011 as part of a 5-pack with an exclusive Ghoulia Yelps.
Frankie, Clawdeen, and Cleo was once again re-released in 2015 as Black Friday dolls with minor changes.

Fashion packs

Scream Uniform

Line Release date(s) Item(s) Note(s)
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Scream Uniform
Early December Deuce Gorgon
Lagoona Blue
Frankie Stein
Clawdeen Wolf
None

Playsets

Jewelry Box Coffin

The Jewelry Box Coffin for Draculaura is an assortment-less playset that was released in Mid December. It comes without a doll, but the doll suggested on the box was released in the 2011 line-up of the Dead Tired series.

Mirror Bed

The Mirror Bed for Frankie Stein is an assortment-less playset that was released in Mid December. It comes without a doll, but the doll suggested on the box was released in the 2011 line-up of the Dead Tired series.

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