The first Monster High dolls appeared on shelves in July of 2010 and, due to a marketing schedule that was started in May, were an instant hit. Frankie Stein is the big constant among the 2010 releases, followed by Clawdeen Wolf and Draculaura, which is not surprising considering they are the franchise's main trio.
In total, 2010 saw releases in six different lines, of which six new, for a total of 23 items. There were nine new characters introduced and no exclusive items released.
Signature dolls[]
Basic[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 'Basic' ('Signature') |
Early July Mid October |
Frankie Stein Clawdeen Wolf Draculaura Lagoona Blue Cleo de Nile Deuce Gorgon Ghoulia Yelps Holt Hyde |
Cleo and Deuce are only available in a 2-pack. |
San Diego Comic-Con International dolls[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 San Diego Comic-Con International dolls |
July 22-25 >> | Frankie Stein | Frankie is exclusive to San Diego Comic-Con International. |
Deluxe dolls[]
Dawn of the Dance[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Dawn of the Dance |
Late August Late June Late July |
Frankie Stein Clawdeen Wolf Cleo de Nile |
All three dolls were re-released in 2011 - Cleo solo and Frankie and Clawdeen as part of a w-pack. Frankie was one again re-released in 2014 as a Black Friday budget doll with minor changes. |
Budget dolls[]
Gloom Beach[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Gloom Beach |
Late November Late July |
Frankie Stein Clawdeen Wolf Jackson Jekyll Cleo de Nile Draculaura |
All four female dolls were re-released in 2011 as part of a 5-pack with an exclusive Ghoulia Yelps. Frankie, Clawdeen, and Cleo were once again re-released in 2015 as Black Friday dolls with minor changes. |
Fashion packs[]
Scream Uniform[]
| Line | Release date(s) | Item(s) | Note(s) |
|---|---|---|---|
 Scream Uniform |
Early December | Deuce Gorgon Lagoona Blue Frankie Stein Clawdeen Wolf |
N/A |
Playsets[]
Jewelry Box Coffin[]The Jewelry Box Coffin for Draculaura is an assortment-less playset that was released in Mid December. It comes without a doll, but the doll suggested on the box was released in the 2011 line-up of the Dead Tired series. Mirror Bed[]The Mirror Bed for Frankie Stein is an assortment-less playset that was released in Mid December. It comes without a doll, but the doll suggested on the box was released in the 2011 line-up of the Dead Tired series. |