Buried Secrets is a surprise reveal line of non-articulated budget dolls from the third generation. The doll line offers an unboxing experience with a mystery doll, a pair of shoes and 4 accessories. The packaging concept is a sarcophagus where you have to undo the mummy wraps to find out which doll it is and open the bags to reveal the accessories. This alongside the Skulltimate Secrets and Potions assortments are collectively under the umbrella of Monster High Secrets,[1] which is presented as the brand's response to the high-performing Barbie Reveal segment, with the aim of creating a secondary segment that focuses on the upscale surprise of fashion dolls.
The first wave of the line is known as Cozy Creepover and has a slumber party theme and includes dolls for Cleo de Nile, Clawdeen Wolf, Draculaura, and Frankie Stein.
The second wave, known as Scare-mester Style, has a school uniform theme and includes dolls for Toralei Stripe, Clawdeen Wolf, Draculaura, and Frankie Stein.
The third wave, known as Haunted Dance and has a masquerade recital theme and includes dolls for Cleo de Nile, Clawdeen Wolf, Lagoona Blue and Twyla Boogeyman.
The fourth wave, known as Courtside Fang-Out, has a sporty fun theme and includes dolls for Toralei Stripe, Ghoulia Yelps, Clawdeen Wolf, and Frankie Stein.[2] It will be released sometime in 2025.
Name[]
The official name for this line is Buried Secrets. The subtitle "Cozy Creepover" in the first wave appears on all the product listings, and the subtitle "Scare-mester Style" is used in stock photo captions. However, the packaging of the dolls themselves does not have the subtitle.
Series[]
- Series 1 — Cozy Creepover
- Series 2 — Scare-mester Style
- Series 3 — Haunted Dance
Trivia[]
- In Latin America, the line has received a new packaging model, similar to the regular budget dolls. These editions of the dolls come with one less accessory.
- The first preview of the series 2 was at the New York Toy Fair 2025.[3]