On December 13, 2012, Mattel launched the 13 Wishes website. It was an extension of the Monster High website, which was dedicated to the theme of 2013 being a lucky year in which "screams come true". It ran until September 13, 2013, and granted one Monster High fan a (realistic) wish each month. There were some extra events for more chances at a wish for a total of 13 chances at a wish.
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