Product number

All of the Monster High items manufactured by Mattel itself have one or two numbers on the back of the packaging, usually in the lower right corner. These numbers are the product numbers, which Mattel assigns to its products - whether they are Monster High-related or not - so that they can be systemized. In case of two numbers, the first is the assortment number and the second the model number. In case of only one number, it alone is both. All items that have the same assortment number are part of the same assortment.

The reason product numbers are interesting is similar to why trademarks: they tell something about the franchise's development. By default, an assortment number is followed in order by its model numbers. For instance, the first Coffin Bean assortment is BHN03 and its three dolls are assigned BHN04, BHN05, and BHN06. Changes in the assortment number under one series name indicate that newer dolls are available differently. Sticking with Coffin Bean, BHN03 is available everywhere, while CBX47 can only be found in smaller retail chains.

Because the product numbers by default are ordered, disturbances in the order of the product numbers indicate changes of plans shortly before production was started. The case of Classroom Draculaura is a prime example. The doll was assigned W2559, but was never produced, and so the dolls that hit stores were W2557, W2558, and W2560. There are no other proven cancelled dolls, but notably missing model numbers include T7983, T7989, and X3712, which allign with Gloom Beach, and Ghouls Rule.

GA -->