Store-exclusive dolls

Since 2011, Mattel has been in contact with various store chains to arrange for store-exclusive dolls. The first three such stores were Target, Toys"R"Us, and Walmart, who have been receiving an increasing amount of exclusive dolls each year since. In 2012, Costco, JCPenney, Kmart, and Kohl's joined the group, but their exclusive density has been limited to one per year.

Primary stores

 * * A Ghoul's Night Out 4-pack is a future release that likely will be exclusive to Walmart, as it follows on the Dawn of the Dance and Dot Dead Gorgeous 3-packs.
 * ** A 13 Wishes: Haunt the Casbah Abbey Bominable is a future release that likely will be exclusive to Walmart, as it follows on Ghouls Rule Abbey Bominable.
 * *** Another two I Heart Fashion dolls are a future release that likely will be exclusive to Toys"R"Us, as it follows on the first two I Heart Fashion dolls.

Secondary stores

 * * A Playsets/2013 edition with exclusive Operetta doll is a future release that likely will be exclusive to Costco, as it follows on the Coffin Bean with exclusive Draculaura doll.
 * ** A Music Festival 2-pack is a future release that likely will be exclusive to Kmart, as it follows on the Skultimate Roller Maze 2-pack.