User blog:Rosalaun/About the lack of SDCC merchandise

So thanks to Kataramov on tumblr, we have a slight explanation for why Monster High and Ever After High were not very present at all at SDCC as well as why there was no exclusive doll.

To summarize, Kataramov spoke to the current lead designer of Monster High, Becca Shipman. Shipman had stated that Mattel had decided to focus more on their licensed brands such as DC Superhero Girls and WWE.

Monster High had in fact been preparing for SDCC a year in advanced before the corporate decided to focus on their licensed brands. Because of the planning they already had done they are releasing images of new products on their social media instead.

As for the Cleo and Ghoulia two pack, Becca Shipman had designed the set of dolls which were originally slated to be a SDCC exclusive, hence why they're so detailed.

Unfortunately, there is no news for EAH.

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