User blog comment:Alyxvance73/Is MH getting lazy?/@comment-4594870-20140722085832/@comment-4730332-20140802200627

Cost-cutting can be seen in Monster High since the very beggining, but it was too short to be noticeable. The first thing was the change of the box desing. It implied mayor use of cardboard, so a different box was designed to spot more plastic. Subsequently, unique designs for each doll line were created, instead of keeping unique boxes like for the first three lines released. This wasn't a very noticeable change, it was very well received. Mayor changes started to happen when Mattel decided to put black stands and brushes with the dolls of the First Semester of 2012, and then they decided to stop including stands in the cheaper lines, starting with the second Dead Tired wave. As another cost-cutting aspect that can be seen is the inclusion of multi-language boxes since 2012, including diaries, which are currently reduced to one entry per character in the multi-language diary, which isn't favorable to know the character. That way, Mattel used high quality to introduce a doll line and to make it a commercial hit, but as soon as fame arose, they started to take down some special details that made the brand more unique than what it is.