Dolls/2012

In 2012, Mattel made the marketing of the Monster High assortments a tad more professional. The four big lines of 2012 all were attached to a well-hyped TV special. The 2011-introduced system of producing USAian store exclusive dolls continued and even expanded, introducing Costco, JCPenney, Kmart, and Kohl's to the list.

Campus Stroll
The third main subline, dubbed Campus Stroll, was released from Early November, 2011 to Late March, 2012 and contains four release dates. Three of these occurred in 2012 and brought in Nefera de Nile, Operetta, Purrsephone, Meowlody, Clawdeen Wolf, and Howleen Wolf. Purrsephone and Meowlody were sold in a 2-pack exclusive to Toys"R"Us. Clawdeen and Howleen were sold in a 2-pack exclusive to Target.

Main line V4.
The fourth main subline was released from Late March to Early July, but might be still ongoing. It contains two release dates, which brought in Jackson Jekyll, Rochelle Goyle, Robecca Steam, and Venus McFlytrap.

Main line V5./repeat
The fourth main subline was released in Mid June. Though technically a series of re-releases of Basic and School's Out dolls, it qualifies as its own series due to its main line edition of C.A. Cupid.

Picture Day
Picture Day is the first side series of the main assortment. It was released from Early November, 2012 to Unknown 2013 and contains at least two release dates. Only one of these occurred in 2012 and brought in Cleo de Nile, Spectra Vondergeist, Draculaura, and Abbey Bominable.

SDCCI dolls
The third SDCCI exclusive doll set consists of Scarah Screams in her regular look and a plushie Hoodude Voodoo in his regular look. It was sold at San Diego Comic-Con International from July 12 to July 15.

Skull Shores
Both a Spring Break- and a beach-themed line, Skull Shores was released from Late October, 2011 to Mid July, 2012 and contains four release dates. Three of these occurred in 2012 and brought in Draculaura, Frankie Stein (greyscale), and a 5-pack exclusive to Target. The 5-pack contains the previously released Draculaura and Ghoulia Yelps as well as Frankie Stein (color), Cleo de Nile, and Clawdeen Wolf.

Skultimate Roller Maze
The Skultimate Roller Maze assortment is a sport-themed series that was released from Early June, 2012 to Unknown 2013. It contains at least four release dates, of which three occurred in 2012. Included in the 2012 line-up are Frankie Stein, Ghoulia Yelps, Lagoona Blue, Operetta, Abbey Bominable, and Clawdeen Wolf. Ghoulia Yelps and Abbey Bominable were also released in a 2-pack exclusive to Kmart.

Dot Dead Gorgeous
Dot Dead Gorgeous is a party-themed assortment released from Mid June to Early August. It contains two release dates which together saw the releases of Lagoona Blue, Operetta, Spectra Vondergeist, Ghoulia Yelps, Abbey Bominable, and Draculaura. Ghoulia, Abbey, and Draculaura were released in a 3-pack exclusive to Walmart.

Dead Tired
Dead Tired is a line dedicated to sleepwear and released from Early June, 2011 to Mid June, 2012. It contains two release dates. 2012's releases are Clawdeen Wolf, Abbey Bominable, and Draculaura,

Ghouls Rule
Ghouls Rule is a Halloween- and party-themed series that was released from Late June to Mid August. It contains two release dates, comprising releases of Frankie Stein, Cleo de Nile, Clawdeen Wolf, Draculaura, and Abbey Bominable. Abbey is a Walmart exclusive.

I Heart Fashion
The I Heart Fashion assortment is a small, non-themed one released fully in Late June. Included in the assortment are Frankie Stein and Abbey Bominable. The line is exclusive to Toys"R"Us.

Scarily Ever After
Scarily Ever After is a fairytale-themed assortment released fully in Mid July. The assortment consists of Frankie Stein (Threadarella), Draculaura (Snow Bite), and Clawdeen Wolf (Little Dead Riding Wolf). The assortment is exclusive to Target.

Killer Style II
A small line of undefined theme, Killer Style II was released fully in Early August. The dolls included are Clawdeen Wolf and Operetta and the line is exclusive to Kohl's.

Classroom
Classroom is a series of dolls themed after the classes given at Monster High. It was released from Mid July, 2011 to Early October, 2012 and contains two release dates. The 2012 portion comprises Walmart-exclusive re-releases of 2011's Lagoona Blue, Frankie Stein, and Ghoulia Yelps.

Dance Class
"The ghouls are ready for one of their favorite classes at Monster High Dance class. Of course, each ghoul brings her own unique style to class."

Lagoona does ballet, Operetta does swing, Howleen does hip-hop, And Robecca does tap!

Maul Session
The Maul Session is a nameless series made up of two sets of four Maul-themed outfits. The first set of clothes was released in Early January and the second in May. The following items are part of the line:
 * Lounging-themed outfit for Spectra Vondergeist.
 * Shopping-themed outfit for Cleo de Nile.
 * Movie theater-themed outfit for Toralei Stripe
 * Cafeteria-themed outfit for Frankie Stein.
 * Ice rink-themed outfit for Abbey Bominable.
 * Shopping-themed outfit for Operetta.
 * Disco-themed outfit for Clawdeen Wolf
 * Yoga-themed outfit for Lagoona Blue.

Ghoul's Alive!
Amazon description: "For the first time ever, the ghouls of Monster High are brought to life. The Ghoul's Alive Doll Line features these characters' signature freaky flaws. Spectra Vondergeist doll glows blue and makes ghostly noises as she haunts the halls for gossip. Frankie Stein doll amps up the energy as her skull, rib cage and bolts light up to electrifying sounds. And it must be a full moon since Clawdeen Wolf doll tilts her head back, closes her eyes and howls at the sky with her arms in the air!"

Each doll wears a modified, more simplified version of her original outfit and comes with a doll stand.

The dolls have been released early in late November 2012.

"Deluxe Fashion Pack"
"The ghouls of Monster High are fiercely fashionable and love to rock a monster look. Each of these packs includes enough articles of clothing to complete two-and-a-half looks. Girls can mix and match the items to create the perfect outfit, then accessorize with shoes, jewelry, a purse and character specific accessory. Features Frankie Stein, Ghoulia Yelps, Robecca Steam and Operetta."

Basic Fashion Pack
A mysterious wave of fashion packs will be released for Lagoona Blue, Draculaura, Spectra Vondergeist, and Abbey Bominable.

All four packs have been released early in late November 2012.

Scaris: City of Frights
Scaris: City of Frights is a Spring Break- and travel-themed assortment. It was released from Mid November, 2012 to Unknown 2013 and contains at least four release dates. Two of these occurred in 2012 and belonging to this line-up are Rochelle Goyle, Clawdeen Wolf, Jinafire Long, Skelita Calaveras, Frankie Stein, Deuce Gorgon, Abbey Bombinable, Draculaura, Ghoulia Yelps, the Convertible, and the Café cart.

Powder Room
The Powder Room for Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll.

Scooter
The Scooter for Ghoulia Yelps is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll.

Coffin Bean
The Coffin Bean featuring Clawdeen Wolf and Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late September. The Late April version comes with one doll and the Late September version, which is exclusive to Costco, comes with two dolls.

High School
The High School is an assortment-less playset that was released in Mid June. It comes without dolls.

Roadster
The Roadster for Draculaura is an assortment-less playset that was released in Mid September. It comes with a doll and is exclusive to JCPenney.

Vanity
The Vanity for Frankie Stein is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2010 line-up of the Basic series.

Bed
The Bed for Abbey Bominable is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2012 line-up of the Dead Tired series.

Convertible
The Convertible is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series.

Café cart
The Café cart is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series.