Dolls/2010

The first Monster High dolls appeared on shelves in July of 2010 and due to a marketing scheme that was started in May were an instant hit. In total, 2010 saw releases in six different lines, of which six new, equal to 23 items.

Basic
The first main subline, dubbed Basic, consists of dolls of Frankie Stein, Clawdeen Wolf, Draculaura, Lagoona Blue, Cleo de Nile and Deuce Gorgon. Ghoulia Yelps and Holt Hyde followed three months later.

SDCCI dolls
The SDCCI exclusive Frankie Stein doll was rendered in black and white. SDCCI Frankie also had a different diary telling about her first day of life, while the one sold in stores takes place when she turns 16 days old.

Dawn of the Dance
Ready for a killer night out dancing? Well, these ghouls have their best scary cute outfits on hand, and are ready to party all night long! The series consists of Frankie, Cleo, Clawdeen, Deuce, Ghoulia, And Lagoona. There is also an exclusive Draculaura that comes in a 3-pack along with Frankie and Clawdeen that is a WalMart exclusive.

Gloom Beach
Frankie is just sparking at the bolts for her first Spring Break at Gloom Beach! Join her and Jackson Jekyll, Cleo De Nile, Clawdeen Wolf, Draculaura, and Ghoulia Yelps (only in an exclusive target 5 pack, consisting of all the girl dolls, but not Jackson) for a killer time on the water.

Scream Uniform
The Scream Uniform series consists of four Monster High-themed sport outfits that were all released in December 2010. The line comprises the following items:
 * Casketball outfit for Deuce Gorgon.
 * Swim outfit for Lagoona Blue.
 * Fearleading outfit for Frankie Stein
 * Soccer outfit for Clawdeen Wolf.

Jewelry Box Coffin
The first items of the Dead Tired line brought to stores are two beds that double as real-life dressing table accessories. They were released in November 2010. The items are the following:
 * Jewelry Box Coffin for Draculaura.
 * The set includes a pink ruffled cover and pillow, an end table that pops out for snacks plus a pop down TV. It comes with a real-life sized ring to wear.

Mirror Bed

 * Mirror Bed for Frankie Stein.
 * The set includes bolt chargers, extra stitching materials and a lightning bolt blanket.