Press coverage archive

Press Coverage

 * August 19, 2010 - Seattle Times - origin of the brand, quotes by Tim Kilpin, expert analysis and speculation
 * October 15, 2010 - BusinessWeek - CEO Bob Eckert on investors call discussing sales
 * October 15, 2010 - Southern California Public Radio - Mattel income increased by doll sales
 * November 23, 2010 - USA Today - career of CEO Bob Eckert, discussion of consumer mindset and company evolution
 * December 6, 2010 - AdAge - discussion of franchise, financial strategy