New York Comic Con

New York Comic Con was first held in February of 2006 as a three day-event. As it continued as an annual event, New York Comic Con was moved to October starting 2010 and became a four day-event, held from Thursday to Sunday, in 2011. Since the beginning, it has been held in the Jacob K. Javits Convention Center. Though the event is primarily about comics, it also promotes numerous media franchises and their products, be they toys, comics, TV shows, movies, etc.

Unlike the American International Toy Fair, New York Comic Con is open to the public, and passes to get into the convention are easier to come by than passes to San Diego Comic-Con International, though not as much is offered in terms of news and merchandise at the convention.

At San Diego Comic-Con 2013, Mattel announced that it would host a Monster High stand at New York Comic Con 2013, where more would be revealed about the second set of new Frights, Camera, Action! characters: Elissabat and Viperine Gorgon.