November 5, 2010 - Behind the Design of Monster High

Behind the Design of Monster High
My name is Garrett Sander and I am the design manager of Monster High This is Ghoulia Yelps; she's the Daughter of the Zombie. She's also the smartest girl at Monster High. Even though she doesn't speak English, she speaks Zombie, but luckily all of her friends can understand her, because they've taken Zombie 101.

This is, actually, my twin brother Darren. He helped a lot on the initial Monster High stuff. He actually was the one thinking up the tagline "Freaky Just Got Fabulous!" for the brand.

We actually went shopping with girls to see what they purchase and what they're buying and some goth trend trickling

Source

 * Behind the Design of Monster High