Dolls/2012

In 2012, Mattel made the marketing of the Monster High assortments a tad more professional in that the four big lines of 2012 all were attached to a well-hyped TV special. The 2011-introduced system of producing USAmerican store exclusive dolls continued and even expanded, adding Costco, JCPenney, Kmart, and Kohl's to the list. Notably, 2012 saw a boost in new faces compared to what 2011 had added, of which Operetta was marketed most.

In total, 2012 saw releases in twenty-one different lines, of which fifteen new, for a total of 89 items. There were twelve new characters introduced and twenty exclusive items released.

Playsets
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Powder Room
The Powder Room for Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll.

Scooter
The Scooter for Ghoulia Yelps is an assortment-less playset that was released twice in 2012: in Late April and in Late June. The Late April version comes without a doll and the Late June version, which is exclusive to Toys"R"Us, comes with a doll.

Coffin Bean
The Coffin Bean featuring Clawdeen Wolf and Draculaura is an assortment-less playset that was released twice in 2012: in Late April and in Late September. The Late April version comes with one doll and the Late September version, which is exclusive to Costco, comes with two dolls.

High School
The High School is an assortment-less playset that was released in Mid June. It comes without dolls.

Roadster
The Roadster for Draculaura is an assortment-less playset that was released in Mid September. It comes with a doll and is exclusive to JCPenney.

Vanity
The Vanity for Frankie Stein is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2010 line-up of the Basic series.

Bed
The Bed for Abbey Bominable is an assortment-less playset that was released in Early November. It comes without a doll, but the doll suggested on the box was released in the 2012 line-up of the Dead Tired series.

Convertible
The Convertible is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series.

Café cart
The Café cart is a Scaris: City of Frights playset that was released in Late November. It comes without dolls, but the ones suggested on the box were released in the 2012 line-up of the Scaris: City of Frights series.
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