Dolls/2012

In 2012, Mattel made the marketing of the Monster High (franchise) assortments a tad more professional. The four big lines of 2012 all were attached to a well-hyped TV special. The 2011-introduced system of producing USAian store exclusive dolls continued and even expanded, introducing Costco, JCPenney, Kmart, and Kohl's to the list. 2012 also saw the introduction of playsets that aren't readily attachable to a specific assortment.

Main
Subline 4 consists of at least Jackson Jekyll, Robecca Steam, Venus McFlytrap and Rochelle Goyle. The Monster High Facebook page confirmed that Rochelle and Jackson were released in May, and Robecca and Venus will be out in August. Another expected member of this series is Invisi Billy.

Dot Dead Gorgeous
Dot Dead Gorgeous is a doll series with a Polka Dot Dance Party theme. Lagoona Blue, Operetta and Spectra Vondergeist are the regular dolls of this line and expected for June. Later in 2012, Walmart will release an exclusive 3-pack containing Draculaura, Abbey Bominable and Ghoulia Yelps.

Skultimate Roller Maze
Skultimate Roller Maze is a doll series with a sports theme. Frankie Stein, Ghoulia Yelps, Lagoona Blue and Operetta are to be part of this line. Kmart will have an exclusive 2-pack featuring Ghoulia Yelps and Abbey Bominable in stores around Early July 2012.

Main
Subline 5 consists of re-releases of subline 1 and 2 dolls, plus a main line edition of C.A. Cupid. The doll is identical to the Sweet 1600 one, but comes with a diary.

Dead Tired
An exclusive continuation of the of bedtime-themed dolls was announced and shown at Toy Fair 2012. Released Late June. The continuation includes dolls of Draculaura, Clawdeen Wolf, and Abbey Bominable.

Ghouls Rule
Ghouls Rule is a doll series that combines a Halloween theme with a masquerade ball theme. Frankie Stein, Cleo de Nile, Clawdeen Wolf, Draculaura and Abbey Bominable are a part of this line. Abbey Bominable is a Walmart exclusive.

I Heart Fashion
I Heart Fashion is a small doll series featuring Frankie Stein and Abbey Bominable. Both dolls come with three different outfits to choose from and a number of accessories. The line is exclusive to Toys"R"Us.

SDCCI merchandise
SDCCI 2012 will see a 2-pack release containing Scarah Screams and a plush Hoodude Voodoo doll.

Scarily Ever After
A fairytale-themed series of three dolls, Frankie Stein dressed as Threadarella (Cinderella), Draculaura as Snow Bite (Snow White), and Clawdeen Wolf as Little Dead Riding Wolf (Little Red Riding Hood). The dolls will also include a diary on their fairytale story. They will be released around mid July~August and are exclusive to Target.

Killer Style II
Called "Customized Assortment", these dolls are exclusive to Kohl's and contain a Clawdeen Wolf and an Operetta doll wearing clothes similar to their Maul Session outfits. Differences include Clawdeen wearing a dress instead of pants and Operetta wearing a mask instead of sunglasses. The dolls were released in Early August 2012.

Dance Class
"The ghouls are ready for one of their favorite classes at Monster High Dance class. Of course, each ghoul brings her own unique style to class."

Expected to be in this line is Lagoona, Operetta, Howleen and Robecca.

Lagoona does ballet, Operetta does swing, Howleen does hip-hop, And Robecca does tap!

Maul Session
The Maul Session is a nameless series made up of two sets of four Maul-themed outfits and playset. The second set of clothes was released in April 2012. The following items are part of the line: The Coffin Bean playset was released half a month later in May. It features a Clawdeen Wolf doll, as well as a couch, tall chair, coffin table, snacks, drinks, cash register and kiosk, as well as a doll-sized Monster Beat Magazine. A Costco exclusive of the playset might be released sometime in the end of September or in October comes with an extra Draculaura doll.
 * Ice rink-themed outfit for Abbey Bominable.
 * Shopping-themed outfit for Operetta.
 * Disco-themed outfit for Clawdeen Wolf
 * Yoga-themed outfit for Lagoona Blue.

Monster High Playset
A playset for the Monster High school was released in mid-June - it is a fold-out playset which features the main front of the school, a classroom (presumed to be Mad Science), the creepateria, a set of stairs which leads to speakers, a wall of coffin lockers and the casketball court outdoors.

It does not include any dolls, though the basics of Jackson Jekyll, Operetta and Abbey Bominable as well as Classroom Frankie Stein and Lagoona Blue are featured on the box.

Ghoulia's Scooter
The Ghoulia Yelps-themed playset features a red, black and white coloured scooter with an oil tank attachment, a soda, and helmets for both your Ghoulia doll and her pet Sir Hoots A Lot (despite the promo pics a Sir Hoots A Lot is not included with the regular scooter). The art features the scooter version of Ghoulia (see below) and Slow-Moe.

A Toys R Us exclusive features an exclusive Ghoulia Yelps doll as depicted in the artwork.

Draculaura's Powder Room
The Draculaura-themed playset features a bathtub, vanity table with sink and mirror (complete with a 'reflection' of Draculaura) and several accessories including a towel and beauty supplies.

A Toys R Us exclusive features an exclusive Draculaura doll as depicted in the artwork.

Roadster Draculaura
In September and October of 2012, the Roadster will be re-released containing an exclusive Draculaura doll as a JC Penny exclusive.