Ghouls Rule (TV special)

Monster High: Ghouls Rule is a 2012 movie as 'announced' on page 51 of Toynews' November 2011 issue. It will premiere a few weeks before Halloween 2012, and tie into the Ghouls Rule doll line. It will be put on DVD and distributed and marketed by a joint effort between Mattel and Universal Pictures. It features CGI-animation by Nerd Corps Entertainment.

Monster High: Ghouls Rule trailer link.

Decription
As Halloween approaches, the students at Monster High are framed for a prank on the normies after they attacked the school (as every Halloween, the normies set out to hunt and torment monsters). But when the students learn one of their own is behind the pranks and is going to suffer for it, it's up to Frankie, with the help of some new friends, to stop it.

Summary
As each year prior to Halloween, the students of Monster High are shown a video to warn them of the dangers they might face up until after the holiday. Halloween traditionally is the day that the humans come out to hunt for monsters, and even if few humans still practice the holiday like that, monsters still can't consider themselves safe days prior to and on Halloween itself. Most of the students are familiar with the video and moreso that no Halloween attack has happened within their lifetime. Therefore, all are unimpressed and uninterested, except Frankie, who's about to experience her first Halloween ever. Having first read about the holiday in magazines, she is utterly shocked that Halloween isn't about candy and fun.

After class, she talks with Clawdeen, Clawd, and Draculaura about the video, unsure what to believe. Her friends tell her not to worry, including Draculaura, but she nonetheless tells the tale of how centuries ago tomato juice on her mouth and clothes was mistaken for blood and her family chased from their home. This doesn't do much to calm Frankie, but Clawdeen's assures her that not only is Halloween safe, she will keep her friends safe. However, as they are walking down the hallway, the school is egged & TP'ed. The students rush outside to find out who the vandals are, and find two humans driving a pickup truck warning them that Halloween is mere days ahead while throwing some more eggs, which hit Cleo. This event sets the student body on edge as they wonder if they are in danger and ponder on ways to get back at their attackers, even if Headless Headmistress Bloodgood forbids retaliation. About to let go of Halloween as anything but a harmful holiday, Frankie bumps into Spectra as the latter returns from the old library in the catacombs. Spectra wants to write a story about Halloween, but Abbey notices a map among the books she's got with her; a map to the Hall of Halloween. The trio go see Operetta to ask if she, the resident catacombs expert, knows anything about this place, which Operetta doesn't but is willing to help look for. With the aid of the map, the four actually find the place and learn the true story of Halloween from the mechanical tour guide. Originally, Halloween was a way for humans and monsters to celebrate their friendship.

Armed with this new knowledge, the four return aboveground, finding their friends gathered outside around a mildly gruesome pumpkin display—another attack by the humans. Heath takes it lightly, believing the humans to be out of ideas, and picks up a pumpkin. This activates a mechanism that has all the students outside the target of a rain of pumpkins. Abbey moves in to protect Heath, which he is initially grateful for until Manny mocks him for being saved by a girl. The worst victim of the pumpkin rain is, once more, Cleo. Bloodgood announces an emergency meeting in the auditorium, where she advises the students to not go outside with human disguise until Halloween is over. Frankie protests and hols a speech about being proud of who you are and that she has discovered that Halloween used to be a holiday to celebrate monsters. Her fellow students respond with enthusiasm, but not as Frankie wanted them to—the student body declares they'll take back their holiday by force. On her father's and sister's urging, Cleo takes it upon herself to lead the movement. However, they also demand that she gets rid of Deuce, something she finds much harder to comply with.

As all this is going on, Draculaura and Clawdeen get stuck with their own problem as Clawdeen skipped out on a double date, as she's prone to do. Draculaura realizes Clawdeen has never been on a date and resolves to get her to go on one, one way or another. Meanwhile, Abbey learns from Lagoona that what is bothering Heath is that his male ego got hurt because he needed a girl's help, which Abbey finds stupid reasoning. The two meet up with Frankie and Deuce in the hallway and witness a number of students giving each other strange signals. Thanks to Heath's idiocy, they learn that there's a meeting in the courtyard later where the students will discuss their plans to get back at the humans. The four decide to spy on the event and learn that Cleo is the instigator. After her speech and Jackson's transformation to Holt, as Jackson, being a human, isn't allowed to partake in the revenge, the group goes into the catacombs to get to New Salem High to vandalize it like had been done to Monster High. Frankie and her friends follow them. On the way, Holt runs off in front of the group, thinking they are too slow. When finally the group reaches New Salem High, they find a huge Skullette drawn onto the school's front side. As they are wondering what to do to top that kind of vandalism, the police arrives. The students run and, as per the Halloween Warning video's advice, hide themselves in a variety of clever ways.

Eventually, everyone makes their way in front of a certain house, where they discuss whether Holt could be responsible for the graffiti and how to get back to the catacombs. Before they can move, the door opens. A boy, Chad, invites them in for the party, thinking they are humans in Halloween costumes. The Monster High students conclude that the police won't be looking for them at the party, so they accept the invitation. Inside, most wish to use the opportunity to exact revenge still, while others decide to just enjoy the party. Frankie meets a human named Clair, who takes a special interest in the new arrivals. All in all, the monsters handle themselves well at the party until three more guests arrive: the two boys that trashed Monster High and their 'boss', Lilith Van Hellscream. Coming from a family of famed monster hunters, Lilith immediately suspects that some of the guests are monsters and is proven right when Heath's clumsiness reveals them. A fight between monsters and humans is prevented by Chad and Clair, who point out that there is no proof they have to be afraid of monsters. Just then, a siren is heard outside and everyone rushes out the door to see the police arrest Holt. When Lilith points out that there are more 'evil monsters' present, the rest of the Monster High students run, leaving Holt behind for the time being.

Holt is taken to the police station and thrown in a cell. The sheriff demands that he hands over his headphones, which Holt does. He promptly changes back to Jackson, but due to sheer luck, the sheriff is looking the other way when that happens and doesn't notice the change at all until the next morning. By then, Jackson's had enough time to spin together a story that Holt escaped, abducted him, and locked him up in the cell instead. The sheriff believes him and even get him a ride 'back' to New Salem High. Jackson is at first wary of hsi new environment, thinking everyone is ready to attack him for being a monster, as he is used to being a target for being human at Monster High, until he realizes that no one at New Salem High knows about his Holt-side. Everyone thinks he's just another human, causing an unusual sense of feeling welcome in Jackson. That is, until the goons attempt to beat him up, but Jackson finds himself saved by Clair.

Back at Monster High, all the students that went to New Salem have detention. During this, Cleo gets a phonecall from her father, who says he's proud of her for doing what she believes in. As the call is on speaker, Deuce can hear it and interjects that it's not what Cleo believes in. Ramses replies that Cleo needs someone who supports her and if Deuce can't be that someone, Cleo may not stay with him. As Deuce refuses to yield to the De Niles' ideas, Cleo breaks up with him. Elsewhere at Monster High, Draculaura has arranged a speeddating session with several guys for Clawdeen, which Clawdeen angrily and reluctantly agrees to. It goes about as well as expected, with Clawdeen stomping off furiously in the end.

Continuity

 * "Ghouls Rule" takes a multitude of cues from the book canon as penned down by Lisi Harrison. The human settlement near Monster High is revealed to be a New Salem, akin to how in the books the school is located in Salem, Oregon. Cleo's and Nefera's father's name is Ramses de Nile, a name that previously appeared in the books. Clair's and Holt's/Jackson's hint of attraction towards each other echoes the one Holt and Jackson shared with Melody Carver in the books. And lastly, the theme of hiding that they are monsters and pretending to be humans is a large aspect of the book series.
 * According to Mr. Rotter, Frankie experiences Halloween for the first time in this special. By webisode continuity, easily more than a year has passed since her creation. The sentence could only work if the previous Halloween Frankie's parents took her on a trip abroad or otherwise made her miss out on it.
 * Van Hellscream, the main troublemaker of "Fright On!", is mentioned several times while his niece occupies a role of 'lesser evil' in "Ghouls Rule".
 * Draculaura mentioned her sudden departure from Europe previously in "Why Do Ghouls Fall In Love?". "Ghouls Rule" reveals the exact circumstances of the move.
 * Manny's dislike of mazes is brought up again. It was first mentioned in "Escape From Skull Shores".
 * Toralei's claim that she would lull Frankie into a false sense of security before striking at her if she meant her harm is exactly what she did in "Don't Cheer the Reaper", the first time she and Frankie had any significant contact. And that was merely the first time.

Milestones

 * Ramses de Nile, Clair, Chad, Lilith Van Hellscream, Lilith's goons, and Thad make their webisode debuts.

Errors

 * The Halloween video being played every year does not match with the events of "Fright On!", as one would assume that if the video was old knowledge, then none at Monster High would've trusted Van Hellscream.
 * When Robecca enters the creepateria, she passes by a table Don is seated at and then a table Andy is seated at. When the whole creepateria is shown as Bloodgood speaks to the school, Andy's table is the one farthest away and Don's table, as well as Don, is missing.
 * Rochelle and Venus were part of the group that would go vandalize New Salem High, but they didn't go and barely showed up afterwards. To a lesser extent, the same disappearance happens to Meowlody and Purrsephone, who were enthusiastic about Toralei's suggestion to get back at the humans but then disappeared from the movie.
 * Why is Slow-Moe partaking in a date-interview with Clawdeen? His love interest is Ghoulia. In fact, the "Ghouls Rule" DVD comes with a webisode, "Flowers for Slow Moe", that is all about his feelings for Ghoulia.

Other

 * Bartleby Farnum's model is used for a semi-generic farmer. Whether this is a coincidence or meant to imply ancestry is unknown.
 * One of the goons that attack the school wears a mask in the likeness of the Gargoyle SKRM team leader from "Friday Night Frights".
 * Hackington owns a plushie that is of the same monster type as his rarely-seen assistant.
 * "Ghouls Rule" was announced at Toy Fair 2012. Interestingly, the DVD cover shown in the Mattel Toy Fair Analyst Presentation on the 10th of February is different from the one seen at the Toy Fair stand.
 * The DVD of Ghouls Rule contains three webisodes thus far not published anywhere else: "Flowers for Slow Moe", "I Scream, You Scream", and "No Ghouls Allowed". There's also a Walmart exclusive release that contains the first half of the Volume 1 webisodes on a bonus DVD. Presumably, it's that release that has caused Mattel to set most of the Volume 1 webisodes uploaded on YouTube on private.