Partnerships

October 2011: Mattel partners with Egmont for Monster High
Mattel's Monster High magazine is due to launch soon, after the firm struck a deal with Egmont. The title will be printed for 22 countries, including the UK.

Helena Mansell-Stopher, licensing manager at Mattel, commented: "Egmont is a leading publisher within the primary girls sector, so we are thrilled to be partnering with them on this phenomenal franchise to bring the creep-arific Monster High stories to life in print."