Facebook

The Monster High Facebook account is the second of the social media accounts Mattel made to support the franchise. The account was made December 17, 2009 in order to have it secured for the franchise's launch, meaning the account wasn't made use of until August 4, 2010. The first post was an introduction post by the Facebook host, a student of Monster High whose identity has yet to be revealed but who is definitely not one of the established characters.

The Monster High Facebook account receives about an update a day, mainly in the form of small stories about the lives of the Monster High students. Other content that gets publicized there are fan spotlights, news on the webisodes' schedule, news on the books' releases, contest information, and notifications on the debuts of new characters. There's also an information section, which contains exclusive profiles for various Monster High characters.

Aside from creating another source of entertainment for Monster High enthusiasts, Mattel also uses the Facebook account as feedback medium. In particular 'complaints' about the character of Operetta were addressed through and thanks to Facebook. When Operetta was introduced, she didn't have a mask, which was commented on by a few people. When she showed up again, she wore a mask. Similarly, remarks about Operetta's nationality, which some felt had to be French and not USAian, resulted in the release of part of her Monster High student file, explaining that her parents emigrated to the USA when she was young.

On December 16, 2011, management of the Monster High Facebook account changed. Whereas previously each and all updates could be viewed without an own Facebook account, since then updates can only be viewed if one is logged in. Also, whereas previously every update could be seen by all visitors no matter from where they logged in, since the shift only USAians can view every update, while others are barred from updates dealing with release dates and other announcements for the USA market. While this doesn't seem like a bad deal, it does prevent non-USAians access to various pieces of artwork and photography uploaded and separates the worldwide Monster High fandom into two classes. All the entries up to December 15, 2011, can still be viewed by everyone.